Logos and brands are everywhere. It seems that nobody would wear a non-branded pair of sneakers ! But, hey, those branded sneakers are costly, and with the hot summer we have every year, going barefoot is really preferable. So I made sneakers for free for my friends, drawing a logo directly on their feet from memory. and we documented it with a polaroid and a large format camera.
Last summer, I was at a wedding party in the french countryside. Everybody was slowly going barefoot, enjoying the feeling of the grass as the night was falling. We were talking with complete strangers, and my way of socializing is by the mean of micro performances. I guess any gathering, any party, is just a field of experimentation to me.
So I grabbed some pen and markers I always have with me, and began to give a present to anyone that would accept it : a pair of free sneakers, only from the best brands.
I made a few polaroid with my SX-70 to document the gift of the sneakers, and my friend Marc joined me with his large format camera, taking black and white picture using the natural light. Here is his raw contact sheet :
There was a collective effort at work in collecting visual memories about the most well known sneaker brands. Because, coming for a wedding party, nobody was wearing any of those brand that night.